Nakuru has seen an overhaul transformation since Kenya’s independence with its economic milestones. Growing from a small railway town to now the 4th City in Kenya hosting over 1,600 hotels and resorts, spread across the County for business and leisure with over 12,000 bed capacity. Each of these providing Conferencing, Accommodation and Dine-inn facilities, making it convenient for corporates to enjoy an all-in-one package with feasible budgets for respective occupancy and location.
These hospitality packages come at an almost standard rate across the calendar year, meaning reservations are not limited to a particular season for Corporate retreats, summits, product launches, business workshops and social forums. It is indeed an understatement to sight Nakuru as a favorable business and tourism hospitality destination in Kenya.
Nakuru County is not only unique for being the ONLY City in the world with a Lake and National Park, with the big 5 and a birds’ water paradise, but additionally boasts of over 30-Tourist attractions and temperate weather all-year round.
Meetings, Incentives, Conferences & Events [MICE] is a key contributor to Kenya’s tourism & hospitality growth, with infrastructure and accessibility topping the checklist when selecting a destination. Needless to say, a convenient 2-hour drive from the Capital Nairobi to Naivasha, Gilgil or Nakuru is not only cost efficient, but also the most feasible for short-stays or business meetings as compared to flying or boarding SGR to the Coast.
Regional overcapitalization brakes the balance on domestic tourism in Kenya, and equally the economic impact of Counties. Nakuru has a rich tourism and hospitality network whose net worth could be compromised; hence the need to take the initiative for optimizing through effective and constant public communication, marketing of service offerings and sector collaborations.
Adequate advocacy and liaison with Nakuru County hospitality stakeholders is paramount to amicably improve and grow the sector where need be. With its new City status, Nakuru provides a competitive advantage as a MICE destination and positively contributing to Kenya’s GDP.
